Designing Brand Identity

Designing Brand Identity
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By:"Alina Wheeler"
"Design"
Published on 2010-02-12 by Wiley

That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating and implementing effective brand identity.

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Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): \

This Book was ranked 13 by Google Books for keyword paul atkinson and robert vieira.

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